The popularity of social media is undeniable. Whether your platform of choice is Facebook, Twitter, Instagram, LinkedIn or a lesser known network, the perks for personal users are many, but what about business users?

Social media marketing is used by businesses big and small. With the right ideas, execution and analysis, a social media marketing campaign has the power to define your brand both online and off. Here we take a closer look at social media marketing, its benefits for businesses, and how you can get started.

What exactly is social media marketing?

As the name suggests, social media marketing is the use of social media for marketing purposes. It’s a great way for businesses of all sizes and niches to connect with their target audience and with this, a number of benefits can be harnessed.

Social media marketing is more than just posting company news and updates on the relevant social feeds. It involves strategising, planning and publishing, listening and engagement, and analytics and reporting to get right. Many social media marketing campaigns also use paid advertising to secure further advantages for the business at its heart.

Why should I use social media marketing?

There is a long list of benefits that go hand-in-hand with a solid social media marketing strategy. For start-up and small or medium sized businesses in particular, social media offers a powerful, cost effective and simple route to levelling the playing field, putting them right up there with better established, more profitable competitors.

When executed correctly, a social media marketing strategy can secure increased brand awareness, higher website traffic, improved search engine optimisation, and higher conversion rates. It’s also an excellent customer care tool, with the communication and networking capabilities found on social media helping to improve the customer journey and boost customer satisfaction.

How do I get started with social media marketing?

Getting started with social media marketing couldn’t be easier, and those new to this strategy don’t have to go it alone.

Our specialists are here to assist you, and have proven experience in social media marketing. Our team has worked across all social channels to identify core demographics, develop online brands, promote products and services, and create and optimise social media profiles with business success in mind.

To find out more about how our social media experts can assist you, please get in touch today.