We’ve been in the SEO business for 15 years – can you believe it? During this time, the industry has evolved no end, with optimisation tactics and algorithms changing on what seems like a daily basis at times! With this in mind, it’s safe to say, we’ve learned a lot! Here are the key lessons everyone should take note of…
There have been a few contenders over the years, but one constant entity we’ve all had to keep on side to enjoy great SEO results is Google! Its speed, significance and simplicity make it the number one search engine, with Google processing more search queries per second than any other!
Google also crawls more web pages than any other search engine too, making it very important indeed to keep its ranking factors in mind when developing your own SEO strategy.
On-site SEO should also remain part of your SEO campaign as you move forward. By optimising those web pages for better results, you can build trust, generate organic traffic and enjoy cost effective optimisation for the long haul. Websites that are optimised perform better and are more visible in the search results - it’s that simple!
When improving your on-site SEO, content is key. By using high quality content that has been written for your target audience, and optimised for the words and phrases that are important to your brand, you can help crawling search engines understand what your web pages are all about and rank them accordingly.
In the spirit of keeping Google and other search engines happy, leaving black hat SEO behind (for good) is a must.
Dodgy black hat tactics – that increase rankings by breaking search engines’ golden rules – may have had their heyday years ago but there’s certainly no room for them now. Instead techniques like link building must be natural, relevant and high quality.
Contrary to popular belief, domain authority (DA) is no longer a Google ranking factor. Back in the day, high DA scores meant strong backlinks and even stronger credibility. Even though DA can still indicate a higher authority website, it will not help you rank higher.
SEO trends continue to evolve, which means, even 15 years on, there’s still so much to get excited about! Thankfully, you don’t have to go on this journey alone. Contact our SEO experts today for support.