Experiences matter, especially on the web, with the journey you have from that first, fateful click onto a website to checkout particularly important. Without a meaningful, relevant and smooth user experience (UX), you could be left unsure and unhappy with the online service you’re receiving, and could even go as far as to never revisit the offending platform ever again!
A good UX is easy, enjoyable and effective for all browsers. It should be simple to navigate and must fulfil customer needs at every stage. One way to ensure UX is prioritised on your website is through design.
User experience is more than just a journey. It should tick all the right boxes for the browser, and guide them through how they should interact with the products or services you are promoting. With this in mind, UX is much bigger than design, yet design remains a key part of the puzzle.
According to designer and information architect Peter Morville’s ‘User Experience Honeycomb’, the design of your website should be usable, useful, desirable, findable (with information easy to navigate), accessible, credible and valuable to every person who visits.
While every website design is certain to be different, with one of its main purposes to reflect the uniqueness of your brand and its products or services, there are rules to follow when creating a website that delivers a good user experience.
Good UX should be seamless, transporting browsers from A to B with ease and positivity. Its elements must be simple to use and even easier to understand. It should also be a journey of value to your would-be customer, with the content detailed on the pages of your website exuding trust and authority.
Keep the design of your navigation clear and simple, as well as the accessibility needs of every type of browser firmly in your mind. Use UX testing to your advantage too, ensuring there are no obstacles in your way from landing to checkout/enquiry.
Absolutely! A UX designer, like us, knows exactly what it takes to make your website stand out – for all the right reasons.
We’ll work to represent your brand, engage your target audience and showcase your products or services, providing the UX every browser deserves. Ready to get started? Contact us today to discuss your next steps.