The world of search engine optimisation (SEO) is particularly fast paced. The digital world often moves in mysterious ways, leaving many brands stumped as to where to take their plans for online domination next.
With this, keeping up with the latest trends isn’t easy, but with a New Year comes a whole host of new SEO trends to be inspired by. Here we reveal the SEO trends you should live by this year so your brand can be more relevant and visible to your target audience, not to mention a step ahead of your competitors.
Being chosen to feature in the Google Answers section at the very top of the search results is the golden ticket to great rankings and even better visibility.
With the search engine giant overhauling how they find their answers for 2022 – upgrading from their BERT (Bidirectional Encoder Representations from Transformers) algorithm to the new and improved MUM (Multitask United Model) – adapting your web content to answer more complex search queries could just get you noticed.
This year, focus on upgrading your website’s structured data, create long-form content that’s relevant and useful, and leave keyword stuffing behind to up your chances of being featured on Google Answers.
The use of structured data extends to video marketing in 2022, with Google launching two new types of structured data, Seek Markup and Clip Markup. By using both to mark up your videos, you can improve how users find your videos as well as make the key moments featured in these productions searchable.
Long-form content isn’t just a way to increase your chances of being included in the search results as a Google Answer. It’ll be the key to getting your content and wider website ranking in 2022 thanks to Google’s new Passage Indexing feature.
Passage Indexing will use natural language processing to identify not just the overall subject matter of your blog post or web page, but the meaning of every paragraph within. This will make search results more targeted and improve the rankings of brands that invest in long-form content marketing.
Core Web Vitals are no new thing. These user-centric metrics have long been used to help Google understand and measure the UX of a website and improve the browser journey.
In 2022, Google will rely even more on these Core Web Vitals, which makes ensuring your website is Core Web Vitals compliant or AMP-enabled vital going forward.
Want to find out more about the SEO trends set to shape your online experience for 2022 or need help incorporating the latest advancements into your own website? Contact us today to speak to our SEO experts.