Search engine optimisation – or SEO as it is more often abbreviated – makes the online world go around! Search engines after all generate a LOT of traffic, which means impressing them is pretty important.
By optimising your website, you can increase your rankings in the search results, boost your visibility, drive brand awareness and authority, and grab a fair share of your respective market. But where do you even begin when optimising your website for even better results? With these top five strategies of course!
Whatever your ambitions or your target market, keyword research is a crucial starting point. It’s the process of pinpointing the words and phrases that people use to find your business (or businesses like yours), and getting it right is the key to capturing traffic that’s relevant to your brand and integral to its growth.
The keywords and phrases you identify can be used in more ways than one as we’ll discover in the next few steps.
Those keywords need to be incorporated across your website in various ways, including in on-site SEO elements like headings and meta descriptions.
On-site or on-page SEO makes your website search engine friendly. This means search engines can crawl your website for specifics, push those rankings higher for relevant keywords, and send valuable traffic your way.
Your quest for keyword optimised content shouldn’t end there. Every bit of your website – from its web copy and images to its blogs and eBooks - can be optimised for the search engines using those keywords we mentioned earlier.
When crafting any content associated with your brand, keep it high quality, unique, relevant, and as informative to your audience (and the search engines) as possible.
Broken links and pages are bad news for your website and its SEO. Links and pages can be broken all too easily, with deleted or moved pages, incorrectly formatted URLs, broken images, and website structure changes all common culprits.
Remove or fix broken links or broken pages as soon as they are noticed. Failure to do so will decrease the quality of your website, cause more crawl errors, and lead to wasted link authority – and it’s all damaging to your website’s SEO.
Local SEO matters more than ever, with consumers wanting to support their local communities and the businesses within. Optimise your website for local listings to boost the traffic you receive from customers based nearby. It really will be a game-changer!
Need help implementing any of the SEO strategies detailed above? Contact our team today!
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