The practice we now know as SEO began in the mid 1990’s, with the first use of the acronym dating back to 1997. But, with around 30 years in the game the question is, is SEO still important?
The short answer to this is of course, yes! SEO remains incredibly important, although it is evolving and fast - with advancements in AI and user behaviour both having a part to play.
Even with such changes there’s no denying SEO remains a crucial part of digital marketing, so we’ve broken down four reasons as to why:
Having an effective SEO strategy means you’ll be able to improve your website's rankings on the search engine results page (SERP). This means that when prospective customers search for keywords relevant to your business, your site has a greater chance of appearing on the first page. As a result, you’ll see an increase in visibility with your website placed directly in front of your audience.
User experience (UX) is an increasingly important factor in SEO. A website that has a good UX will see a significantly positive impact on its rankings, traffic and engagement. So, businesses who understand the importance of SEO and are implementing a strong strategy, will be able to improve the overall experience for their users too.
As mentioned, SEO will effectively increase your website’s visibility in the search engine results. So, from the users perspective their query will be met with credible and authoritative content. In ranking higher for relevant searches, this will position your brand as a trustworthy source in your industry.
Ultimately, by increased visibility due to higher search engine rankings your website will see a rise in organic traffic. This influx will naturally generate more leads and potential customers for your business, assisting in growth. Plus, the authority and brand trust you’ve been able to build will begin to turn to brand loyalty, seeing customers return again and again.
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