Website optimisation is important for a long list of reasons. From a user point of view, an optimised website delivers the experience they crave, especially when it comes to navigation and finding exactly what they are looking for. Business-wise, optimisation means better ranking, increased web traffic, reduced bounce rates and the higher level of conversions that lead to higher engagement and incredible returns.
Unlocking the many benefits mentioned above is easier than you think too. When optimising your website for bigger and better things, there are two key elements to consider. Here we reveal exactly what they are and how to get started!
The UX – or user experience – of your website is vital to its success. What’s the point in having a well ranking website if browsers can’t get to where they need to be when they hit your site?
Honing a UX that offers the journey would-be customers crave comes down to a few essentials. Your website should first of all be user-friendly, providing a consistent and enjoyable experience whether the browser chooses to access your website via laptop, mobile or any other device.
The content used to populate your pages should be crafted with your users in mind too. Keep content (including images) relevant to your target audience, and the calls-to-action (CTAs) within clear, concise and engaging to encourage customers to pick up the phone, fill out that form or buy the widget.
Speed is also of the essence. Your website needs to be optimised for quick loading – it’s the key to a good UX!
Search engine optimisation (SEO) is what your business needs to bring that all-important traffic to your website. SEO best practice should be called on when optimising both on and off site for the very best results.
Keywords and phrases featured on your website and third-party platforms (such as your social media profiles) should be relevant, with the aim to get the right traffic to exactly the right page. Team this with strong internal linking, unique imagery, and content rich and relevant pages, and you have the recipe for SEO success.
On-site, meta elements should also be optimised for those keywords, while headings should be used to your advantage. Make sure your website’s security is as solid as your SEO strategy by adding an SSL certificate. It’ll keep user data out of the wrong hands, make your site compliant, help build trust, and could even boost your rankings.
Don’t take on website optimisation alone, let our team take the reins by getting in touch today to discuss your requirements.