The success of any website comes down to its keywords – it’s that simple! Yet still so many business owners don’t give keyword research the time or resource that it needs.
As a Northamptonshire based SEO expert, we work with businesses of all sizes and niches to help them grow online. Keyword research is just one area that our specialists provide advice and support with. But, why should you care about keyword research? What would a website be without keywords? And how can you get keyword research and implementation right for the very best results?
Let’s start with the basics! Keyword research is exactly that, researching the keywords and phrases that are relevant to your brand and used by your target audience when the time comes to search online.
There are a variety of tools and tactics that can be used to track down the keywords that should be important to you. Post-research, these words and phrases can then be weaved into your website and other marketing content to help search engines link browsers to your products or services. The reward? Even better visibility in the search results!
Keyword research is essentially used by search engines to understand your business’ intent. By using the right keywords, you can improve your rankings for products, services and topics that are relevant to your business to unlock a whole heap of plus-points.
In addition to driving traffic, boosting sales and building brand awareness, keyword research helps businesses to better understand their audience. With this knowledge, you can tailor your content to their needs making it more likely to be found.
Failing to undertake keyword research and optimise your website accordingly is not only a huge waste of time, it could cost you money. Whether that’s lost resource or sales, a lack of keywords on-site can be very bad news for business.
With keywords, it’s about quality, not quantity too. Stuffing your web pages with generic keywords can have just as much of a negative impact.
Say you use the keyword ‘printer’. This keyword could relate to someone who provides printing services, a brand that sells small domestic printers, a business that specialises in supplying small printers but to commercial settings, or an organisation who sells solely large, multi-function printers. The moral of this story is keywords should be specific, as relevant as possible to your business and the services or products it provides, and preferably long-tail.
Need a little help with keyword research? Let our experts take the reins. Get in touch today to get started.